Why Every Small Business Needs a Google Business Profile

If your business isn’t on Google, it may as well be invisible.

When people in the Shoals area search for a service or shop nearby, the first thing they see isn’t your website — it’s your Google Business Profile (formerly Google My Business).

It’s the map, reviews, photos, hours, and quick info that show up before they ever click your site.
If your profile isn’t optimized, you’re missing a huge opportunity.


🗺️ 1. It Puts You on the Map — Literally

Google Maps pulls its local listings from business profiles.
If your profile is incomplete or missing, your business might not even appear in location-based searches.

That means fewer:

  • Phone calls
  • Website visits
  • In-store visits

We’ll help make sure your business shows up.


⭐ 2. It Builds Instant Credibility

What’s one of the first things people check?

Your reviews.

A complete, professional-looking profile with 5-star reviews builds instant trust and makes your business the clear choice over competitors with no info or poor ratings.

We help you gather reviews — and respond to them the right way.


🖼️ 3. You Control the First Impression

Google pulls from your profile to display:

  • Your hours
  • Your phone number
  • Your photos
  • Your services
  • Your description

If you don’t fill it out, Google guesses — and that can confuse customers or lead them to outdated information.

We’ll help you get everything up-to-date and on-brand.


📈 4. It Improves Your Local SEO

Your Google Business Profile is one of the most powerful local SEO tools available — and it’s free.

We optimize it to help you:

  • Appear in more local searches
  • Rank higher in the map pack
  • Drive more traffic to your site and storefront

🛠️ Shoals Impact Studio Can Set It Up or Tune It Up

Already have a profile? We’ll audit and optimize it.
Starting from scratch? We’ll claim, set up, and polish it for you — no tech skills required.

Our Local SEO services include:

  • Google Business Profile setup + optimization
  • Photo and description writing
  • Review-building strategies
  • Ongoing profile management

📅 Book your free Impact Chat today.