Feel like you’re supposed to be on every platform all the time?
You’re not.

In fact, trying to show up everywhere can stretch your energy thin, water down your message, and confuse your audience. The key to success in 2025 is simple: Show up where your audience already is — and do it well.

At Shoals Impact Studio, we help local businesses in the Shoals area cut through the noise and show up with purpose.

🧭 Don’t Try to Be Everywhere

Not every platform is a good fit for every business. And that’s okay.

Your goal isn’t to go viral — it’s to connect with the right people, in the right place, with the right message.

Instead of burning out trying to post on five platforms, focus on 1–2 that make the most sense for your business and build real traction there.

🎯 Where Does Your Audience Hang Out?

Before you choose your platforms, ask:

• Who are my ideal customers?
• Where do they spend time online?
• What kind of content do they consume?

A salon owner might thrive on Instagram.
A contractor might get the best leads from Facebook.
A business consultant might land clients through LinkedIn.

Let your audience guide your strategy — not the trends.

🔍 Quick Platform Breakdown

Here’s a simple look at the big four:

✅ Facebook

• Great for: Local businesses, events, community engagement
• Best for: Ages 30–65+, local targeting, relationship building
• Post ideas: Service highlights, behind-the-scenes, customer stories

📸 Instagram

• Great for: Visual brands, lifestyle businesses, food, retail
• Best for: Ages 18–44
• Post ideas: Reels, before/after, tutorials, product photos

🎵 TikTok

• Great for: Trendy, creative, or personality-driven brands
• Best for: Ages 16–35
• Post ideas: Behind-the-scenes, quick tips, entertaining videos

💼 LinkedIn

• Great for: B2B, professional services, thought leadership
• Best for: Ages 25–54
• Post ideas: Industry insights, success stories, hiring updates

✅ How to Choose the Right One(s)

Start by asking:

• Where do you get the most engagement right now?
• Which platform fits your brand voice and style?
• Do you enjoy creating content for that platform?

Pick 1–2 platforms to focus on, and commit to showing up consistently — with content that speaks directly to your ideal customer.

That’s how you grow your following, your brand, and your business.