If you’re posting on social media, running ads, or sending emails but not seeing the results you want, the problem may not be what you’re doing — but when you’re doing it.

Marketing funnels help you meet your customers where they are in their decision-making journey — and guide them from first discovery to final purchase.

At Shoals Impact Studio, we help local businesses in the Shoals turn attention into action — using simple, intentional strategies that move people through the funnel.

🔍 What Is a Marketing Funnel?

A marketing funnel is a step-by-step path that turns strangers into paying customers.
It typically includes 3 key stages:

• Awareness – They discover you exist
• Engagement – They start to pay attention
• Conversion – They take action (buy, book, contact)

It’s called a “funnel” because lots of people enter the top, but fewer make it to the bottom — unless you guide them well.

🧠 Why Funnels Work

When you understand how people make decisions, you can align your marketing to match.

Marketing funnels help you:

• Speak to the right people with the right message
• Build trust before asking for the sale
• Stop wasting time on tactics that aren’t aligned
• Create content with a clear purpose

Instead of shouting into the void, you’re leading your audience on a journey.

🪜 What to Share at Each Stage

Here’s what to post or promote at each stage of the funnel:

Awareness (Top of Funnel)

• Reels, blogs, educational tips
• Social media posts that entertain or inform
• Local SEO to help people discover you

Engagement (Middle of Funnel)

• Testimonials, FAQs, team stories
• Downloadable guides or lead magnets
• Emails that nurture and educate

Conversion (Bottom of Funnel)

• Promotions, offers, service highlights
• Booking forms and product pages
• “Ready to work with us?” CTAs

Each piece moves your audience closer to the decision — with less pressure and more purpose.

⚠️ Common Funnel Mistakes to Avoid

• Selling too soon without building trust
• Ignoring middle-of-funnel content (big one!)
• Posting without a clear next step
• Trying to skip straight from “nice to meet you” to “buy now!”

Marketing that respects the buyer’s journey performs better and feels better.

🛠️ Let Shoals Impact Studio Help You Build Your Funnel

We help local businesses:

• Map out their customer journey
• Create content for each stage
• Design landing pages and email sequences
• Automate the entire process

Whether you’re just getting started or want to refine what you’re already doing, we’ll meet you where you are — and help move your audience forward.

📅 Book your free Impact Chat today!