People trust people — not just businesses.
That’s why testimonials are one of the most powerful tools you can have on your website, social media, and marketing materials.

Whether you’re a wedding photographer in Florence, a contractor in Muscle Shoals, or a retailer in downtown Tuscumbia, real customer stories build trust faster than even the best sales pitch.

At Shoals Impact Studio, we help local businesses showcase their impact — through the voices of the people they serve.

⭐ Why Testimonials Matter

Customer testimonials can:

• Build instant credibility
• Ease buyer hesitation
• Highlight real results
• Show that your business delivers on its promises

In fact, 9 out of 10 consumers say they trust what a customer says about a business more than what the business says about itself.

🗣️ What Makes a Great Testimonial?

A powerful testimonial:

• Feels real and personal
• Mentions a specific result or experience
• Reflects your ideal customer’s situation
• Supports your brand values and messaging

The best ones sound like someone talking to a friend — not reading a script.

📝 How to Ask for Testimonials

Most happy clients are glad to share feedback — they just need to be asked!

Here are some easy ways to ask:

• After completing a service (“Would you mind sharing a few words about your experience?”)
• Through email (“We’d love to feature your story — can we quote you?”)
• In an automated follow-up
• With a quick form on your website

✅ Tip: Offer a few prompt questions to guide them:

• What problem did we help you solve?
• What did you love about working with us?
• Would you recommend us to others — and why?

📣 Where to Use Your Testimonials

Once you have them, make them visible:

• Feature them on your website homepage or service pages
• Add them to social media posts or reels
• Include one in every email newsletter
• Create graphics or short quote videos
• Highlight video testimonials on your About page

• 🛠️ Let Shoals Impact Studio Help You Build Social Proof
• We help small businesses:
• Create branded testimonial graphics
• Embed testimonials into website designs
• Turn reviews into social media content
• Set up systems to collect and manage feedback
• You already have raving fans — let’s make sure the world hears from them.
• 📅 Book your free Impact Chat today!