Want your business to stand out and do good at the same time?
Cause marketing makes it possible.

In 2025, customers aren’t just buying products or services — they’re buying into what your business stands for. Cause marketing connects your brand to a greater purpose, building trust, loyalty, and community along the way.

At Shoals Impact Studio, we believe doing business and doing good go hand in hand.

💡 What Is Cause Marketing?

Cause marketing is when a business partners with a nonprofit, charity, or mission to support a cause while promoting its own brand. It’s not just about making donations — it’s about creating meaningful impact and meaningful connections.

Done well, it’s a win-win:
✅ Your business grows
✅ Your community thrives

❤️ Why It Works

People support brands that share their values.
Cause marketing helps you build:

• Trust – 71% of consumers say they’re more likely to buy from companies that support a cause they care about.
• Loyalty – Customers are more likely to return to businesses that give back.
• Connection – It humanizes your brand and shows you care.

When your business supports something bigger than itself, people notice — and respond.

🔍 Real Examples

• TOMS built its brand on a buy-one-give-one model.
• Publix partners with local schools and organizations to donate a portion sales.
• Local restaurants often donate a portion of proceeds to schools or shelters — and draw in loyal customers while doing it.

Even small efforts make a big difference when they align with your mission and community.

🌱 How Shoals Impact Studio Gives Back

Every project we take on helps support local nonprofits.
It’s built into our mission:

A portion of our proceeds goes directly toward organizations serving the Shoals area — from homeless outreach to youth programs and more.

When you work with us, you’re not just growing your brand — you’re helping uplift the community you do business in.

🔄 Ways Your  Business Can Give Back

Not sure where to start? Here are a few ideas:

• Donate a percentage of sales during a specific month
• Sponsor a local event, team, or nonprofit
• Launch a campaign for a cause your customers care about
• Volunteer as a team and share it on social media
• Match customer donations or round-up totals at checkout

It doesn’t have to be complicated. It just has to be authentic.