Your website should be your hardest-working employee — not a digital paperweight.

But many small businesses unintentionally hold themselves back with outdated, clunky, or confusing sites. Don’t worry — the good news is these problems are fixable.

Here are the most common mistakes we see (and how to solve them today).

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🚫 Mistake #1: Poor Mobile Experience

Over 60% of all website traffic comes from phones.

If your site isn’t mobile-friendly, you’re frustrating customers before they even read your headline.

✅ Fix it: Use responsive design that adapts to any screen. Test your site on multiple devices. Keep buttons big and content easy to read.

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🐢 Mistake #2: Slow Load Times

If your site takes more than a few seconds to load, visitors bounce — and Google takes note.

✅ Fix it: Compress large images, avoid unnecessary animations, and use reliable hosting. Tools like Google PageSpeed Insights can show you where to improve.

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🤷‍♀️ Mistake #3: No Clear Call to Action (CTA)

Visitors need a clear next step. Without one, they leave without engaging.

✅ Fix it: Every page should have a goal — whether it’s “Book a Call,” “Shop Now,” or “Join the List.” Make it bold, consistent, and obvious.

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🔍 Mistake #4: Ignoring SEO Basics

If your site doesn’t show up in search, it’s as if it doesn’t exist.

✅ Fix it: Use proper page titles, meta descriptions, and headings. Include location-based keywords like “Florence AL bakery” or “Shoals business coach.”

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📆 Mistake #5: Outdated Design & Content

If your site looks like it was built in 2010, visitors may question your credibility.

✅ Fix it: Refresh your layout with modern fonts, updated visuals, and new copy. Feature recent testimonials, blog posts, or portfolio pieces to keep things current.

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💻 Shoals Impact Studio Builds Better Websites

We help local businesses:
• Design mobile-optimized, lightning-fast sites
• Craft clear, high-converting CTAs
• Add basic SEO for better visibility
• Create beautiful visuals that match your brand

You don’t have to settle for “good enough.” We build sites that actually work.

📅 Book your free Impact Chat today!