Your “About” page isn’t really about you — it’s about why you matter to them.

In a world full of options, customers want to buy from people they trust. Your About page is your chance to connect, tell your story, and show them why you’re the right choice — especially here in the Shoals.

At Shoals Impact Studio, we help local businesses turn their story into strategy — and their websites into connection-building tools.

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👋 Why Your About Page Matters

This isn’t just a bio or company timeline. A great About page helps:

• Build emotional connection
• Showcase your values and vision
• Add credibility and personality to your brand
• Help customers see themselves in your mission

And yes — it’s one of the most visited pages on most small business websites.

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💬 What to Include on Your About Page

Here’s what turns a boring bio into a trust-building page:

• Your “why” — Why did you start this business? What do you believe in?
• Your story — How did you get here? What sets you apart?
• Your team — Faces build connection. Show who’s behind the business.
• Your values — What matters most to you in how you serve customers?
• Your credibility — Experience, awards, testimonials, partnerships — build trust.
• A call to action — Invite the next step: “Let’s work together,” “Book a free consult,” etc.

✅ Bonus Tip: Write it like you’re talking to a real customer — not a boardroom.

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✍️ Tips for Writing With Connection

• Use you more than we
• Be real, not robotic
• Focus on how you help — not just how you got started
• Use short paragraphs and headers to make it skimmable
• End with an invitation to connect

People don’t buy from businesses. They buy from people they like, trust, and understand.

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🛠️ Let Shoals Impact Studio Help You Tell Your Story

We help Shoals-area businesses:

• Write About pages that reflect your voice and values
• Integrate story-driven copy across your entire website
• Design branded pages that build credibility and trust
• Turn casual browsers into loyal customers

Whether you’re a startup or a well-established brand, we’ll help you connect where it counts.

📅 Book your free Impact Chat today!