Stop guessing. Start growing.

If your current social media approach is “post when I remember” — you’re not alone. But in 2025, that won’t cut it. Algorithms are smarter, competition is tougher, and your audience is more distracted than ever.

At Shoals Impact Studio, we help local businesses in the Shoals area create strategies that actually work — to grow your brand, engage your audience, and drive results.

🎯 1. Start with Clear Goals

Before you ever hit “post,” ask yourself: What am I trying to achieve?

Social media should serve a purpose. That purpose might be:

• Increasing brand visibility
• Building community and engagement
• Driving traffic, leads, or sales

Knowing your goal helps shape your content — and your results.

👥 2. Know Your Audience

Not every customer is on every platform. You don’t have to be either.

• Selling handmade goods? Focus on Instagram or Pinterest.
• Local service business? Facebook and Google Business may be key.
• Have an outgoing personality? TikTok or Reels might be your sweet spot.

Go where your people are — and speak their language.

📅 3. Use Content Pillars & Scheduling

Posting at random? Exhausting.
Posting with a plan? Smart.

We recommend building around 3–5 content pillars, such as:

• Behind-the-scenes
• Testimonials
• Tips or FAQs
• Promotions
• Community features

Plan your content in advance and use free tools like Meta’s Creator Studio or Buffer to schedule — saving you time and stress.

📊 4. Post with Purpose

Not every post needs to sell — but every post should support your brand.

Strong posts will:

• Offer value (educate, entertain, or inspire)
• Reflect your brand voice
• Include clear calls to action

And don’t forget: engagement goes both ways. Respond to comments. Start conversations.

🛠️ 5. Let Shoals Impact Studio Help

We make social media simple for small business owners. Our strategy services include:

• Full content calendar planning
• Brand-aligned visuals and copywriting
• Ongoing account management
• Strategy coaching if you want to DIY

📅 Book your free Impact Chat today.