How to Build a Google Business Profile That Converts

If you want more customers in the Shoals area to find you, trust you, and choose you — your Google Business Profile is the place to start.

Whether you run a coffee shop in Florence, a landscaping business in Muscle Shoals, or a boutique in Tuscumbia, showing up in local search results can make or break your visibility.

At Shoals Impact Studio, we help local businesses stand out where it matters most — starting with the platform 87% of people turn to first: Google.


🧭 What Is a Google Business Profile?

Your Google Business Profile (formerly Google My Business) is the listing that shows up when someone searches for your business or a service you offer.

It includes:

  • Your name, location, phone number, and hours
  • A link to your website
  • Photos and reviews
  • A map pin and directions
  • Updates, offers, and events

It’s often the first impression your customers get.


🚀 Why It Matters for Local Business Growth

An optimized Google Business Profile can:

  • Improve your local search rankings
  • Increase calls and website clicks
  • Drive more foot traffic
  • Build trust through reviews and photos
  • Help you stand out from competitors

If you’re not showing up on Google Maps or local listings, your customers might never know you exist.


✅ How to Create or Claim Your Profile

  1. Go to google.com/business

  2. Sign in with your business email

  3. Search for your business — or add it if it doesn’t exist

  4. Verify your ownership via mail, phone, or email

  5. Fill out all details completely — including categories, photos, and hours


✨ Pro Tips for a Profile That Converts

  • Use high-quality, branded photos of your business and team
  • Respond to reviews (both positive and negative) to show you care
  • Post regular updates with events, specials, or seasonal info
  • Include keywords in your business description to help with SEO
  • Enable messaging so customers can reach out easily

📊 Let Shoals Impact Studio Optimize It for You

We help small businesses:

  • Set up or claim their Google Business Profile
  • Optimize descriptions, categories, and photos
  • Manage updates and responses
  • Use data insights to drive real results

You handle your business — we’ll handle your local visibility.


📅 Book your free Impact Chat today!